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The web page states the following, "Welcome to Ghost, its great to have you We know that first impressions are important, so weve populated your new site with some initial Getting Started posts that will help you get." I saw that the web page also said " Ghost uses a language called Markdown to format text." They also said " When you go to edit a post and see special characters and colours intertwined between the words, those are Markdown shortcuts which tell Ghost. Organising your content with tags. EdibleSites Find a tasty Ghost theme." The meta header had drupal-bootstrap as the first optimized keyword. This keyword is followed by drupal-aggregator, chrome-os, and drupal-showcase which isn't as important as drupal-bootstrap. The other words ediblesites.com uses is drupal-learningbydoing.